Introduction

Picento Automated Photography Systems Limited (“Picento,” “we,” “us”) respects your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our services, website, or Picento App in the United States.

This policy is intended to comply with applicable U.S. data privacy laws, including the California Consumer Privacy Act (CCPA) and similar state-level regulations.

Who We Are

Picento is a privately owned company based in the United Kingdom, offering automated photography services for attractions and theme parks. Our website and mobile application allow users to collect and manage personal photo content from participating venues.

If you have any questions about this Privacy Policy or how your data is handled, please contact us at: info@picento.com

Information We Collect

We may collect the following categories of personal information:

• Name
• Email address
• Preferences and competition entries
• Transaction and purchase details
• Photographs associated with your account

We may also collect:

• Device data (e.g., browser type, IP address)
• Usage data when you interact with our app or site
• Marketing preferences and email opt-ins

How We Use Your Information

We use the personal information we collect to:

• Deliver products and services you request
• Manage your user account
• Send promotional communications (if you opt in)
• Process orders and payments
• Respond to inquiries and support requests
• Connect photos to your account from visited attractions
• Improve our services using anonymous usage analytics

Legal Grounds for Processing (U.S. Considerations)

While U.S. data privacy laws do not always require a legal basis for processing, Picento processes personal information only when:

• It is necessary to fulfill a transaction or contract
• You have given consent (e.g., for marketing communications)
• It is required by law or regulatory compliance
• We have a legitimate business interest

You may withdraw consent at any time by contacting us or using the unsubscribe link in marketing emails.

How We Protect Your Information

We use appropriate administrative, technical, and physical safeguards to protect your personal data. These include:

• Secure cloud-based storage providers
• Access controls and encryption
• Regular software updates and antivirus protection

Although we operate globally, our U.S. user data is primarily stored and processed on servers located in the United States.

What We Don’t Do

• We do not sell your personal information
• We do not share your data with unaffiliated third parties for commercial purposes
• We do not knowingly collect personal data from children under 13

We may share your data with service providers or regulatory agencies when legally required.

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Examples:

• Financial transaction records: 6 years
• User contracts: 6 years after termination
• Marketing data: until you unsubscribe or withdraw consent

When data is no longer needed, we securely delete it from our systems.

Your Privacy Rights (Under U.S. Law)

Depending on your state of residence, you may have the following rights:

• To access personal data we have collected about you
• To delete personal information (with some exceptions)
• To correct inaccurate data
• To opt-out of the sale or sharing of personal data
• To request a copy of your personal information (data portability)

To exercise any of these rights, email us at info@picento.com. We will verify your request and respond within the timeframe required by law (typically 45 days for CCPA).

Withdraw Consent & Opt-Out Options

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any promotional email
• Emailing info@picento.com with the subject line “Withdraw Consent”

Note: If you opt out of account-related data processing, we may be unable to continue providing certain services.

How to File a Complaint

If you believe we have mishandled your personal information or violated your privacy rights, please contact us directly. We take concerns seriously and will work to resolve any issues promptly.

Date Published: May 2025
Version: 3.0